Apple car project
Jump to navigation
Jump to search
- Apple's Project Titan: A Comprehensive Overview**
- Initiation and Early Strategy (2014-2016):**
- Shifts and Strategic Adjustments (2016-2017):**
- Focus on Electric Vehicle Development (2017-2020):**
- Production Collaborations and Delays (2021):**
- Cancellation and Strategic Reallocation (2023-2024):**
- Key Partnerships and Talent Acquisition:**
- Conclusion:**
After nearly a decade, Project Titan concluded as Apple redirected resources towards generative AI, recognizing the competitive landscape and prioritizing tech innovations over automotive manufacturing. This strategic shift underscores Apple's adaptability and focus on high-potential areas within their technological portfolio.