Fiesta Tableware Company

The Fiesta Tableware Company (formerly The Homer Laughlin China Company) is a ceramics manufacturer located in Newell, West Virginia, United States. Established in 1871, it is widely known for its Art Deco glazed dinnerware line, Fiesta. In 2002, The New York Times called Fiesta "the most collected brand of china in the United States" The company reached its production peak in 1948, manufacturing 10,129,449 items. In 2010, the company purchased The Hall China Company in East Liverpool, Ohio, and under the new name were the two potteries in the area. A visitor center, museum, and factory outlet are maintained at its headquarters. The company continued to manufacture all of its products in the U.S. until 1973, when the entire line was phased out. The Fiesta line was re-introduced by the company in 1986 and remains in production. The new Fiesta line contains a number of shapes produced from the original molds, although with the change to a fully vitrified (harder) clay body, some modifications to the original design were required.