Lladr

Lladró is a Spanish company based in Tavernes Blanques, Valencia, known for producing high-end lighting, home accessories, decorative sculptures, and porcelain figurines. Founded in 1953 by brothers Juán, José, and Vicente Lladró in Almàssera near Valencia, the company initially focused on items like vases and jugs before gaining fame for its sculptures starting in 1956. By 1958, the workshop had expanded multiple times, moving to Tavernes Blanques. Key milestones include opening a professional training school in 1962 and the City of Porcelain in 1969, which employs over 2,000 people. In 1970, Lladró introduced gres material for sculptures, known for its earthy colors and natural themes. The company acquired 50% of Weil Ceramics & Glass in 1973 and launched the Elite Collection with a blue emblem in 1974. The third generation of the Lladró family joined the company in 1984, followed by the formation of the Collectors’ Society in 1985. Lladró expanded its global presence through alliances like Bussan Lladró with Mitsui Group in 1986 and opened a museum in New York City in 1988. It received the Principe Felipe award for internationalization in 1993. The company introduced loyalty programs, evolving from the Collectors’ Society to Lladró Gold by 2011. In 2013, Lladró entered the lighting market with Belle De Nuit and released its Dazzle collection. Lladró figurines are made of hard-paste porcelain using closely guarded ingredients, as detailed in their publications. Marketing strategies include providing English titles alongside Spanish originals, though names may change during production runs. The company has ...